In recent years, with the change of consumption concept, consumer demand for tires presents a personalized trend. A tire survey data shows that different consumers have different preferences for tire silence, shock absorption, puncture resistance, handling, impact resistance and fuel saving. As a mid-to-high-end tire brand driven by consumer demand, Raytheon Tire re-deconstructs product design from many dimensions, such as silence and manipulation. Innovative technology research and development breaks through the tire performance limit, so that more car owners can feel the driving experience comparable to luxury brands. Thanks to innovative technology and the blessing of high-quality raw materials, Raytheon Tire has achieved a double harvest in sales volume and word of mouth since its first sale, and announced its first participation in the 618 promotion. Based on the keen insight into consumers' needs, Raytheon Tire is divided into dimensions according to the special functionality of tires, and a number of high-performance tire product lines, such as Raytheon Jingyue, Raytheon Haoyue, EU A-class silent tire Raytheon Star Chi and Raytheon Beichen, are released.
