Carrying forward the spirit of Wen Shang, highlighting development, taking the role of Guansheng, publishing the first entrepreneur biography of Wenzhou automobile and motorcycle industry.

2022-06-16

On the evening of May 27th, Guansheng held the press conference and book-giving ceremony of the biography "Self-improvement". It is understood that "Self-improvement" is the first personal biography of entrepreneurs in Wenzhou automobile and motorcycle industry. Xia Zeliang, the author of this book, is a researcher and explorer of private enterprise culture in our city. He is a member of Chinese Prose Society, Zhejiang Prose Society, Wenzhou Literary Critics Association, and the vice chairman of ouhai district Journalists Association. He has won the honors of "National Excellent Professional Manager of Automobile and Motorcycle Distribution Industry" and "Zhejiang Excellent Enterprise Newspaper Worker". This book is different from the traditional biography in timeline and development line, but takes the core values of the enterprise as the main line and focuses on the characters of the protagonist. It is divided into 10 chapters, namely, growing and honing, struggling to start a business, professional dedication, perseverance, honesty, innovation, cooperation and altruism, abiding by responsibility, endless learning and mind. Restore the characteristics of the times, closely follow the theme of growth, with twists and turns in the story and full characters. Zhou Jiaru, the protagonist of the book, is the founder and chairman of Guansheng, who was born in 1953. This book records in detail the story of Zhou Jiaru's youth, the hardships of youth, the hardships of starting a business, the ups and downs of life, the steady operation and the responsibility of development. It embodies the business philosophy, management experience, philosophy and wisdom of life of his painstaking enterprise for many years, and condenses the "four thousand spirits" of Wen Shang, the older generation, who "traveled all over Qian Shan, ate all kinds of hardships, talked a thousand words and tried every means", as well as his shoulders. The enterprise mission of helping cooperative enterprises become leaders in this industry together, making employees happy, customers satisfied, suppliers benefiting, shareholders increasing in value and making contributions to society, is determined to develop Guansheng into a great company in the global Auto Parts industry and a respected century-old enterprise. Selling sweet potatoes with my mother tells the story of Zhou Jiaru's flexible marketing thinking when selling sweet potatoes at the age of 10. The Master's Theory of "Winning with Three Punches" describes the ideological root of Zhou Jiaru's focus on auto parts for more than 30 years, and "Street Sweeping in Tianjin" records Zhou Jiaru's hard-won success as the company's "No.1 salesman". Going out, " "Going Up" tells the marketing effect of Guansheng's global vision and international vision, and "Building an Advanced Manufacturing Base" condenses a successful sample of Guansheng's implementation of the "Eighth Five-Year Plan" - He Xiaoyun, secretary general of Wenzhou Automobile and Motorcycle Distribution Industry Association, said that Guansheng, as the first enterprise in our city's automobile and motorcycle distribution industry to be listed on the domestic main board A-share market, attaches great importance to the construction of material and spiritual civilization of enterprises. "Self-improvement" not only records the development process of automobile and motorcycle parts industry in our city from the side, but also is an excellent work that carries forward the spirit of Wen Shang and shows its development responsibility, highlighting the important achievements of automobile and motorcycle parts industry in the construction of enterprise culture in our city.

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